La Maison de la Vache Qui Rit
Brand museum — family & design in Lons
In the centre of Lons-le-Saunier, La Maison de la Vache Qui Rit traces the story of one of the world's most iconic food brand designs. Born in Lons in 1921, the Bel company's spreadable cheese became a global icon. An interactive museum, creative workshop and boutique — an original visit for the whole family.
What awaits you
A laughing red cow, a worldwide symbol born in Lons-le-Saunier. Here you discover how a cheese becomes a myth — the story of packaging, advertising, industrial design, interwoven with the history of a family and a city.
At a glance
- Best season
- Year-round — indoor museum. Especially recommended in bad weather or for families.
- Ideal duration
- 1h30 to 2h for a full visit including the workshop. Easily combined with a half-day.
- Ideal for
- Families with children, design and industrial history enthusiasts, international visitors surprised by the brand's Lons origins.
- Distance
- In the centre of Lons-le-Saunier
Why stay at Lons Séjours
La Maison de la Vache Qui Rit is in the heart of Lons — a short distance from our town-centre apartments (T4 Perrin, T4 Cordeliers, Studio Arcades). Perfect on a rainy day, with a family, or to round out a morning at the Bains.
View apartments →What to do
Interactive museum
Exhibition trail on the history of the Bel brand and spreadable cheese, from 1921 to today. Design, packaging, advertising, Lons industrial history.
Creative workshop
Workshops let visitors design their own Vache Qui Rit label. Booking recommended, especially for groups and families.
Boutique
The shop offers limited editions, books and exclusive merchandise — a one-of-a-kind souvenir from Lons you won't find anywhere else.
Lons town centre
La Maison is in the heart of Lons. Explore the historic Arcades, Place de la Liberté and local restaurants on foot.
Practical info
- Getting there
- Short walk from our town-centre apartments. Car parking available near the centre. Check opening hours on the official website.
- Tip
- Book the workshop in advance for groups and families. Hours may vary by season — check before your visit.
Combine with
Combine with the Bains de Lons for a full day in the historic centre, or continue to Arbois for the afternoon.
In bad weather
La Maison de la Vache Qui Rit is a fully indoor museum — ideal on rainy days. Pair with the Bains de Lons spa or explore the covered Arcades galleries for a completely weather-proof programme.
Plan your stay in Lons
Book directly, no platform fees. Describe your stay and receive a response within 2 hours on weekdays.